indie author, indie books, paranormal romance, romance books, Stuff Your Kindle Day

Grab Free Books: Possessively Paranormal Romance

Happy June, my lovelies.

I’m popping in with a little treat, a little reminder, and possibly a very valid excuse for you to clear some space on your Kindle, because the Possessively Paranormal Romance free ebook event is almost here.

And when I say free, I mean free.

No tricks. No blood sacrifice. No suspicious demon contract hidden in the small print.

Just paranormal romance books waiting for you to grab them, devour them, and maybe fall a little too hard for creatures who absolutely come with warning labels.

What is the Possessively Paranormal Romance event?

The Possessively Paranormal Romance event is a free ebook promo filled with paranormal romance books from different authors.

So if your taste in romance leans towards magic, monsters, shifters, vampires, witches, fated mates, dark desire, supernatural chaos, and men who really should come with a user manual, this is probably your kind of weekend.

The event runs on 6th and 7th June, and once the list goes live, you’ll be able to browse the books and stuff your Kindle with free paranormal romance reads.

Basically, it’s a buffet.

But instead of food, it’s books.

And instead of behaving sensibly, we are downloading everything that looks deliciously unhinged.

And yes, I’ll be there too

I’ll be taking part with Inked Into Your Soul, the second standalone book in my paranormal romance trilogy.

This book has a very special place in my heart because it has everything I love writing.

Magic, tattoos, secrets, soul-deep bonds, a heroine with power she doesn’t fully understand, and one man she absolutely cannot read, which is a problem when reading people is kind of her thing.

About Inked Into Your Soul

She can read everyone. Every thought, every secret, every hidden desire. Until him.

When Diedra’s power awakens the one man she can’t read, fate, magic, danger, and desire collide in a futuristic paranormal romance full of soul-deep secrets, forbidden heat, and a love that refuses to behave.

If you like your romance with supernatural tension, emotional chaos, spiritual bonds, tattoos, and the kind of connection that feels bigger than both characters, then this one might just be for you.

And the best part?

Inked Into Your Soul will be free from 5th June at midday ET until 7th June at midnight ET.

So yes, she gets a little extra time in the wild before the event officially kicks off.

Want the rest of the world too?

Because apparently I don’t know how to behave when it comes to book treats, I’ll also be putting the rest of the series( book 1 and book 2 and the supporting novellas) on a 99p/99c deal for anyone who wants to own the whole world.

That means you can grab the other four books for just £3.96 / $3.96, depending on your store region.

So whether you’re completely new to my paranormal world, or you’ve already dipped your toes in and want the full ride, this weekend is the perfect time to collect them.

So, consider this your sign

If your Kindle has been looking a little too well-behaved lately, this is your chance to fix that.

Go forth, browse the event, and grab the freebies. Find something magical, dangerous, bitey, possessive, fated, forbidden, or deliciously chaotic to fall into.

And while you’re there, don’t forget to grab Inked Into Your Soul while she’s free.

Thank you, as always, for reading my books, supporting my chaos, and letting me keep filling your shelves with magic, heat, heartbreak, and happily-ever-afters with bite.

xoxo Ava Rouge


indie author, indie books, paranormal romance, romance books, Stuff Your Kindle Day

LIORA – Lost in Heaven’s Touch Hit #5 in Paranormal Angel Romance on Stuff Your Kindle Day

Stuff Your Kindle Day was a huge moment for LIORA, and I wanted to take a second to say thank you.

Thanks to everyone who downloaded, shared, posted, and supported the event, LIORA climbed to #5 in the Paranormal Angel Romance category. Seeing it reach the Top 10 was incredible, and I’m so grateful to everyone who helped make that happen.

As an indie author, visibility matters. Events like Stuff Your Kindle Day give books the chance to reach new readers, and this one gave LIORA a real moment. Watching it climb the charts was exciting, surreal, and a reminder of how powerful reader support really is.

Every download made a difference. Every share mattered. Every bit of support helped push LIORA further, and I don’t take any of it lightly.

Missed out on Stuff Your Kindle Day? Don’t worry. LIORA and the rest of the Whispers of Destiny series are available on Kindle Unlimited for the next 90 days, so there’s still time to get swept into the world, meet the characters, and fall into the story.

And if you’d like to stay up to date with my books, hear about new releases before anyone else, events, freebies, and get little bookish extras along the way, make sure you’re signed up to my newsletter at the top of the page.

So, again, thank you. Truly.

If you grabbed a copy, shared a post, told a friend, or supported from afar, I appreciate it more than you know. I’ve got more bookish things coming soon, and I can’t wait to share them with you.

xoxo Ava Rouge

Book Marketing, book reviews, indie author, indie books, Romance Author

Is It Worth Sending Free Books to Influencers?

As a small-ish indie author, there’s always this annoying little question lurking in the back of your mind.

Should I send out free copies of my book, even though my budget is already clinging on for dear life? Or should I just let nature take its course and hope the right readers find it?

The temptation is always there. You see other authors go viral after one amazing influencer review, and suddenly it feels like maybe that could be you too. One post. One reel. One reader screaming about your book in the right corner of the internet.


But the risk is there too.

Because sometimes, you send your books out and nothing happens. No review. No post. No mention. No movement. Just your precious little book disappearing into the void while your bank account looks at you like, “Really?”

“And let’s be honest, it is hard out here for indie authors.“

Books that are back in stock.
Books that are back in stock.

Since AI entered the creative space, the market has been flooded with low-quality books, which makes it even harder for genuine authors to be noticed in the sea of new titles. Sometimes it feels like swimming against the current, or walking through the wind with leaves smacking you in the face from every direction.

Ads are not always an option either. Especially when you’ve already exhausted your budget on editing, formatting, cover design, proofs, paperbacks, ISBNs, and all the other things people forget about when they say, “Self-publishing is free.”

“It is not.”

Signed copies and book bundles

And God forbid you want character art, bookmarks, PR boxes, or merch to help attract future readers and make your book feel special.

So then the question becomes: is sending your precious baby to book influencers actually worth it?

Honestly? If you send it to the right ones, yes. But that is the key part. The right ones.

I see a lot of authors make the mistake of sending their books to reviewers who do not even read their genre. Or they send books to creators they do not follow, do not interact with, and have never supported, then hope that person is going to suddenly rave about their work.

“Don’t be that author! I mean it!“

Book influencers are readers first. If someone has built their account around cosy fantasy, why are you sending them dark romance? If someone only reviews traditional publishing titles or the same trendy books everyone else is posting about, they may not be the right fit for your indie release. That does not make them bad. It just means their account is probably built around what performs well for them.

“And that is where follower count can be misleading.“

A huge following does not automatically mean a creator is the best choice for your book. Sometimes those big accounts are drowning in book mail. You can see it in the constant unboxings. Stack after stack after stack. And as much as it looks impressive, you have to be realistic. Are they actually going to have time to read your book? Or is it likely to become one more title in a very pretty pile?

No shade to bigger reviewers, because many of them work hard and genuinely love books. But smaller reviewer accounts are often the ones who will actually read your book, talk about it properly, and shout from the rooftops if they love it.

They might not have fifty thousand followers, but they might have a small, loyal audience who trusts them. They might actually read indie books. They might interact with authors. They might understand how much it means when you send them something you created with your whole chest and your very traumatised bank balance.

That matters.


So, is it worth it when your budget is so low that it is basically in hell?

There is no guarantee.

Sending out a book will never promise you sales, reviews, or visibility. But there are definitely creators out there who will honour the fact that you sent them your baby. Readers who understand the indie struggle. Reviewers who genuinely want to support smaller authors. People who do not just want the most hyped book of the month, but are excited to discover something new.

Those are the readers worth looking for. Not necessarily the biggest accounts. The right accounts.

So before you send your book, do your homework. Watch how they review. Check what genres they actually enjoy. See if they support indie authors. Look at whether their followers engage with them properly, not just whether the number at the top of their profile looks impressive.

Because when you are working with a tiny budget, every copy matters.

Send your book with intention, not desperation.

And remember, your book is not less valuable because you are indie. It deserves to be placed in the hands of people who might actually love it.


What’s your opinion on the topic? I would love to hear your thoughts and experiences below!

xoxo Ava


Fantasy romance, indie books, paranormal romance, romance books, Stuff Your Kindle Day

Signed Books, Freebies & Stuff Your Kindle Day

I’ve got a few little updates to share, and honestly, if your TBR is already hanging on by a thread, I’m not here to help.


I’m Finally on Beventi

I’m so excited to say that I’m finally on Beventi. You can now shop signed book bundles, special editions, and bookish extras all in one place, which feels very exciting and a little bit dangerous for both me and your bank account.

I’ll be sharing some pictures below so you can have a proper little look, and I’ve added the store link too, so you can browse everything for yourself.


You Can Also Find Me on Vinted

If Vinted is more your thing, I’m on there too with the same products, so you can shop whichever way suits you best. Signed books, bundles, and bookish extras are all there waiting for you, and I’ll leave the store link below for that as well.


Stuff Your Kindle Day is Coming

Stuff Your Kindle Day is coming on the 28th, hosted by RomanceBookLovers.com, and this is honestly one of my favourite bookish days because it’s basically the perfect excuse to download far too many books in one go and act like that was always the plan(it was lol).

There are going to be loads of amazing FREE books across romance and all its delicious little subgenres, so whether you love dark romance, contemporary, spicy reads, or something a bit more magical, there’s going to be plenty to get stuck into.

I’ll be sharing two graphics below with just a few of the books you’ll be able to choose from, including Liora, especially if paranormal and fantasy romance is your thing. So if you like your romance with magic, emotion, and a bit of danger, definitely keep an eye out for that one.

Basically, make sure you’ve got room on your Kindle, because your download finger is about to get some work.


Your Free Thank You Gift

And if you haven’t downloaded After Hours yet, don’t forget that it’s my little thank-you gift to my subscribers. Just a little extra spice from me to you for being here and supporting my books.

I’ve included the link below so you can grab your free copy nice and easily.

Thank you for being here, for supporting indie authors, and for being part of my little bookish world. It really does mean so much to me.

xoxo Ava Rouge


indie author, indie books, Romance Author

When a Review Stops Being Just a Review

It’s funny how life works out. It was only recently that AI witch hunts came up in my writers’ group, and we were talking about how far it had all gone in such a short space of time. How quickly suspicion had started replacing proof. I did not expect to be on the receiving end of that conversation so soon.

And yet, here we are.

When I read a recent review of Beast of Her Heart, it felt like the air had been sucked out of my lungs. It was a gut punch. The nausea came first, then the panic, then the tears. Not because it was 3 stars. Readers are entitled to their opinions. Not every book will land for every person, and I have never expected otherwise. What hit me was not the rating. It was the accusation.

This was not simply a reader saying the story did not work for them. This was a public written accusation that my book was GenAI-written, based on an assumption about chapter length and the overall feel of the writing. That accusation was made without proof.



What makes it even harder to process is that it is not even accurate. Beast of Her Heart has twenty-five chapters, and only one or two of them are around 1,500 words. I am a mood writer. I do not follow rigid chapter rules. I finish a chapter when it feels right. Sometimes that is 900 words. Sometimes it is 3,000. Sometimes it lands somewhere in the middle. The story decides that, not a formula.

So no, this was not a case of me forcing every chapter into some neat, uniform pattern. That is simply not how I write. Which, if I am honest, makes it difficult for me not to question whether every chapter was even properly read before such a serious claim was made.

And that is why this hit so deeply. I do not care about a 3-star review in itself. Every reader has the right to connect with a book or not connect with it. That is normal. That is part of being an author. But this felt like something else entirely. It was not really a discussion of the story. It was an allegation about how the book was created.

We are living in a time where AI suspicion is everywhere, and people are becoming far too comfortable making serious claims without proof. For a huge author with a massive platform, maybe that kind of accusation can be weathered more easily. For a small indie author with a small reader base, it can do real harm. Reader opinion carries weight. Reader trust matters. One public accusation can shape how other people see your work before they have even opened the book.

That is where this stops feeling like just another review and starts feeling much bigger.

I do not think people always realise how fragile things can be for indie authors. One comment might look small to the person writing it, but the impact can be far from small to the person receiving it. A review does not just sit there in isolation. It becomes part of the public face of the book. It influences how readers approach it, whether they trust it, whether they give it a chance at all. When that review moves beyond personal opinion and into an accusation made without proof, the damage can be real.


“Accusations fit on a bumper sticker; the truth takes longer.” — Michael Hayden


What hurts most is thinking about the actual work that went into this story. The late nights. The rewrites. The deleted chapters. The moments where I scrapped whole sections and started again because something did not feel right. The times I sat with a scene knowing it was not there yet, even if I could not explain why, and kept going until it was. That is the reality of how I write.

I do not have paper trails or sticky notes all over my house that I can hold up for visual effect. I write in a Word document that is always accessible to my alpha reader in real time. My beta readers can also access it while I am writing. That is my process. It may not look romantic or theatrical, but it is real, and it is mine.

And that leaves me with a question I do not really have a clean answer for. How exactly is an author supposed to defend themselves against accusations like this? What proof is enough? What process is acceptable enough? At what point did writing cleanly, using proper punctuation, or ending a chapter where it naturally lands become grounds for suspicion?

I also genuinely hope my work was not put through some AI checker without my knowledge or consent, because that opens another uncomfortable conversation entirely. The fact that authors even have to think about things like that now says a lot about the climate we are in.

This whole thing feels messy. It feels like something that can escalate far too easily in a world where people can say almost anything online with very little thought for the consequences. And those consequences do exist. They land on real people. They land on writers who already pour more of themselves into their work than most readers will ever fully see.

I do not have some grand comeback for that. I wish I did.

What I do know is this. I will keep writing to the best of my ability. I will keep finishing chapters where they feel right, whether that happens at 1,500 words or not. I will keep using proper punctuation. I will keep being transparent with my readers, and I will keep doing the work. That is all I can do.

I just hope people remember that behind every book, especially in the indie world, there is a real person. A person putting in real time, real effort, and real heart. And public accusations made without proof do not just disappear into the void. They land somewhere. They land on the writer.


Award-Winning Author, Award-Winning Series, Book Marketing, indie author, indie books, paranormal romance, Romance Author, romance books, shifter romance

New Year, New Me? An Indie Author’s Honest Look at Writing, Burnout, and Business

Every January, we all seem to make the same promises to ourselves. Eat better. Be more organised. Read more books. Start fresh. Reinvent ourselves. For me, this year’s version of that promise looks a little different.

I want to get better at book marketing.

That sentence alone feels heavier than it should. Not because I don’t care, but because over the last few months of 2025, I genuinely questioned whether I should keep writing at all. Not because I’m out of ideas. I have more stories in my head than I’ll probably ever have time to write. And not because I’ve fallen out of love with it. Writing has never been “just a hobby” for me.

The truth is simpler and harder to admit.

Writing has cost me a lot over the last five years. Time. Money. Energy. Emotional bandwidth. And the return has not matched the investment.

I was told early on that if I wanted to maximise sales as a new author, I needed to write a series. So I did…

I wrote multiple books, built worlds, developed characters, and stayed consistent. What I didn’t learn was how to actually get those books into readers’ hands.

I assumed that posting on social media would be enough. That visibility would somehow translate into sales if I just showed up often enough.

It didn’t. And watching the numbers barely move, month after month, chipped away at my confidence in ways I didn’t expect.

I got discouraged. Quietly. Internally. I didn’t announce it. I didn’t rage-quit. I just started shrinking back, wondering whether the sensible thing would be to put the pen down and walk away.

But here’s the part I had to be brutally honest with myself about. My low numbers are not because my stories are bad.

Bad stories don’t win awards. They don’t resonate with readers who do find them. They don’t get kind messages from people who stayed up too late turning pages. The problem isn’t the work. The problem is that I don’t know how to get people to read it.

And no amount of aesthetic Instagram posts has fixed that.

What I’ve realised recently is that I’ve been avoiding something inevitable. Something uncomfortable. Something a lot of creatives struggle with.

Treating my writing like a business.

I know how that sentence lands. Art isn’t supposed to be a product. Stories are personal. They come from somewhere real. And the idea of packaging creativity into funnels, strategies, and marketing plans can feel soul-destroying.

But here’s the reality I can’t ignore anymore.

If I want writing to be my career, I have to stop treating it like a passion project that magically pays off one day. Wanting to live off your art means learning how the industry works. It means understanding visibility, positioning, marketing, and yes, sales.

Avoiding that doesn’t make me more authentic. It just keeps me invisible.

So maybe this isn’t a “new year, new me” moment after all. Perhaps it’s a “same me, but braver” one.

“In 2026, I’m choosing to put my imposter syndrome aside. I’m choosing to step out of the shadows and learn the parts of this journey I’ve been avoiding. Not because I want to turn my stories into soulless products, but because I want to give them a fair chance to reach the readers they were written for. This year, I’m treating my writing as the career I’ve always wanted it to be.”


Uncategorized

Book Release: BEDTIME STORIES FOR THE UNHINGED is here! Get ready to sin a little

It’s official.
Bedtime Stories for the Unhinged is out in the world…and it’s filthy.

This isn’t just another erotica collection. It’s thirteen unapologetic, unfiltered, and unhinged short stories written for the ones who crave heat that doesn’t hold back.

Inside this book, you’ll find:

  • MF, MM, FF, MFM, MMF, and more
  • primal play, taboo tension, public use, and consent-forward CNC
  • messy emotions, power games, and characters who never play it safe

I didn’t write this book to be soft. I wrote it to be devoured.

Each story taps into a different flavour of desire; some twisted, some tender, some just downright filthy. You’ll meet professors who cross lines, masked strangers who don’t ask twice, high-school bullies getting humbled, and people who find themselves in places they never expected (like a kink club, a church confessional, or hunted through the woods).

Some stories will make you squirm.
Some might make you blush.
All of them will leave a mark.

“People ask me if I get turned on writing these stories. The answer is yes. That is the goal, is it not? You don’t read erotica to be scared.”

Why I wrote this

This collection came from late-night voice notes and random ideas that popped into my head. At times, I was in a writing slump, and I was trying to get myself out of it… So I just wrote down anything and everything.

I wanted to create something that felt real in its filth. Not just fantasy for fantasy’s sake, but stories that make you feel something deeper than just the heat. Because let’s be honest… sometimes we want the softness, the tension, the aching. But sometimes? We want to be wrecked.

“Ava Rouge did a fantastic job at putting these tales together for the folks that love to love a little differently.“

Where to get your copy

Bedtime Stories for the Unhinged is now available in eBook and paperback.
Grab your copy, or go all-in with the exclusive box while they last.

Want the full unhinged experience?

I’ve put together a very limited run of Bedtime Stories for the Unhinged book boxes, packed with signed copies, exclusive extras, and a few sinful surprises.

There is only a limited number available right now, and I’m packing each order myself as they come in, so it’s first-come, first-served.

🖤 To grab yours, head over to the SHOP tab on my site and fill out the order form.

If there’s enough demand, I’ll order more stock and update everyone when they’re available again.

“Where should I even begin with this one!! I went in completely blind and I’m so glad I did. Each chapter is its own story with its own characters. You think a bed time story would be fairy tale or as a teen with your friend a horror story but no this is purely for adults. Each chapter has its own detailed spicy scene that I absolutely loved and a small little story to go with it. This is such a good one if your in a slump or just want something sexy to read!! Ava definitely knocked it out of the park with this one!!”

Thank you to everyone who’s already been unhinged with me. And if you’re new here, welcome. You’re in for a ride.
xoxo Ava Rouge


Award-Winning Author, Book Marketing, indie author, indie books, Romance Author

INDIE BOOK MARKETING – The Good, The Bad, and The Ugly

When I started writing back in 2020, I had no idea what I was getting into. All I knew was that I wanted to write the story that was brewing in my head. During the lockdowns, I was presented with more free time — aka more time to read… again. It didn’t take long for my love for literature to rekindle, not that the flame ever died… small children can just take up most of your time, but I digress.

During that time, I came across a type of literature I didn’t normally read. I was more of a thriller, religious sci-fi, epic fantasy girl — and then I fell in love with romance. The spicier kind. That’s when my characters really started to form in my mind. Fast-forward to now, I’m a romance author with multiple titles under my belt (some even recognised in the literary world), but one thing has remained the same since I started this journey… BOOK MARKETING struggles.

I don’t know how to market or promote my books to save my life. That would be fine and dandy if I were writing as a hobby. Although I appreciate every copy sold and every review I’ve received, at this point, writing really is a very expensive hobby. Like many other indie authors, I’m using the platforms that are supposed to showcase my work in the most budget-friendly way — but I haven’t cracked the code of “going viral”. Don’t get me twisted, this is not a pity post. I’m not here crying over my inadequacy or social-media illiteracy… I did and still do put in the work to understand the algorithm. But as for getting visibility — I just don’t know what to do or how to do it.

“Writing is expensive when no one sees you.”

One thing I am confident in is my stories. I’m not cocky, but I know I’ve got something good going on here… if only people would see it. And yes, I hear what seasoned authors say: “invest in Facebook ads, run Amazon ads…” but the issue? I can’t. I don’t have the budget. Not generating enough sales, page reads… revenue. Because let’s be honest — KU doesn’t always pay off, and we need to sell hundreds of eBooks just to cover the basic costs of our publishing process (no, sorry… publishing is not free, even if the platform uploads your book for free). People are also more likely to invest in physical copies only after they’ve read something of yours they already like… and with the cost of living doing what it’s doing? Yeah.

“We need to understand that we are all in this together. There’s no reader without the author, and there’s no author without the reader.”

So where does that leave us as creatives? We’re paying for everything — editors, cover design(Yes, pre-made covers are cheaper), formatting (be that software or a person) — and sometimes there’s just nothing left for anything else. So what do we do as indie authors who have depleted our finances and still haven’t cracked the code to going viral? Do we keep going and accept that our stories might only ever be read by a few (and risk not being able to afford the quality editing and art we know those stories deserve), or do we give up and live with the voices of our never-written characters?

It really is a cold world out there. I haven’t decided yet… maybe because I haven’t hit rock bottom and still have a few coins — and a bit of hope — to spare. But here’s what I do know: there are so many writers out there with incredible stories who will disappear into the ether not because they’re not talented — but because they just don’t know how to market. If that’s you… Don’t bow out just yet. Keep writing. Keep showing up, even if it feels exhausting, even if it feels like no one cares. Keep learning. Keep experimenting. Because maybe we don’t need to go viral — maybe all we need is for the right couple of readers to find us… the rest can grow from there. And who knows — that whisper could still become a roar.

Disclaimer: The views expressed in this post are based on my personal experience as an independent author. I am not sponsored by — nor affiliated with — Amazon, Facebook, or any of the platforms referenced, and individual results may vary.

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Uncategorized

Kindle Unlimited: A Game-Changer or a Profit Killer for Indie Authors in 2025?

After long consideration, I’ve decided not to re-enrol my books in Kindle Unlimited once my 90-day term is over. This isn’t a post to criticise other authors’ choices or to say KU doesn’t work, because for many, it works brilliantly.

I’m sharing my own experiences, what I’ve noticed, and why I’ve decided to take my books in a different direction.

For those who might not be familiar, KU pays authors based on the number of pages read by subscribers. The payout is generally in the range of about $0.004 to $0.005 per page. While this setup works well for longer works, I’ve found that shorter books – like novellas, short stories, and collections – tend to earn much less under this model, even when they require the same amount of creative energy to produce.

I also recently learned more about the Page Flip feature on Kindle devices. My understanding, based on information shared by other authors and my own observations, is that pages viewed through this function might not always be counted as ‘read’ for payout purposes.

I can’t say for certain how much this affects everyone, but I personally noticed a significant drop in my page reads from June onward, and it made me start paying closer attention to how my books were being consumed through KU.

There’s no denying KU can be an incredible tool for authors who already have an established, active readership. For me, though, it’s been challenging to see a sustainable return, especially when factoring in the time and costs that go into every book.

Indie authors often have to be our own marketing specialists, cover designers, social media managers, and content creators, all while trying to maintain the creative energy to write. When the numbers don’t cover expenses, it can quickly start to feel more like an expensive hobby than a viable business.

This isn’t about discouraging anyone from joining KU; it’s about encouraging authors to make an informed choice and readers to make a mindful one. Understand the payout model, be aware of features like Page Flip, and consider whether your genre, audience, and book length will work in your favour. For some authors, it’s absolutely worth it. For others, like me, it may not be the right fit.

If you want to read my books on KU, you still can. Some of them will be taken off this month, and others will remain available until October. Whether you choose to use KU or purchase my books directly, your support means the world to me either way.

xoxo Ava


Disclaimer: The views expressed in this post are my personal opinions and experiences as an independent author. They are not intended as factual statements about any individual, company, or service. Other authors may have different experiences. Writers are encouraged to research and form their own conclusions before making publishing decisions.